WINNIPEG, MB – The Manitoba Junior Hockey League (MJHL) is pleased to announce a new three-year partnership with Heritage Farms Brewing.
Through the agreement, Heritage Farms Brewing becomes the Official Beer of the MJHL starting with the 2026-27 season where fans will come to recognize a Heritage Farms Brewing presence both online through different features on the MJHL’s digital platforms and in person during live game action.
“Heritage Farms Brewing is incredibly excited to partner with the MJHL and support junior hockey development throughout the province,” shared Heritage Farms Brewing President, Johnny Trinke. “As a company that prides itself on giving back and engaging with communities, it seemed like a natural fit (to team up with the MJHL). Through friends and family who have played or coached in the league, we have seen firsthand the tremendous impact the MJHL has on not only fostering skills, but encouraging character development and personal growth for those involved in its organizations. Beer and hockey go together like farmers and muddy jeans. We could not be more thrilled to be the Official Beer of the MJHL.”
Heritage Farms Brewing was officially established in 2024 and continues to flourish and grow in southern Manitoba. The Trinke family has proudly worked the same land in Winkler for six generations, dating all the way back to 1878. From grain to glass, Heritage Farms Brewing takes pride in using the finest ingredients, many of which are grown right here in Manitoba.
“The MJHL is looking forward to working with a like-minded group who recognizes the value of community and working together as Manitobans,” shared MJHL Director of Marketing & Partnerships, Erik Swar. “We’re excited to help grow their brand and look forward to building a strong relationship for years to come. Thanks to partners like Heritage Farms Brewing, the MJHL is able to continue it’s growth as a league, providing an elite development experience for our players.”
For more information about Heritage Farms Brewing and their products, click here to visit their website at https://www.heritagefarmsbrewing.com/
