Virden Oil Capitals have once again sent social media into a spinning frenzy with their Christmas video ─ this year being the second annual.
“Last year’s video had about 93,000 hits,” says Lindsey Gullet, Oil Caps’ marketing manager. “Interestingly, because of this year’s new video, its generated more hits to last year’s…..right now it’s at 96,000 hits.”
This year’s video, which was released just recently, sits at 8,500 hits and growing. A number of media outlets have aired a portion of the video, while some Manitoba media types have made mention of the video via Twitter.
“The success of last year’s video made it easier to do this year’s,” said Gullett. “Some of the guys were a bit hesitant to take part last year; they really had idea how it would turn out. After they saw it, they were all really pumped to do another one this year.
“It’s really cool for our team and good exposure for the MJHL, too.”
This year’s Christmas video also features a special cameo appearance by Oil Cap alumni Curtis Houlden, who was the leading man in last year’s effort.
“We thought it would be cool to have Curtis involved again,” Gullett said of Houlden, who attends university in Winnipeg. “By having Curtis involved, it resulted in people going back and looking at last year’s video.”
Gullett, an MJHL alumnus (Neepawa Natives), once again oversaw the entire production, putting to use his Communication Degree from Castleton State College in Vermont.
“There’s really a lot of planning and coordination in making it a success,” says Gullett, who specialized in digital media in college. “We’re very happy with the final outcome.”