The Penticton Vees Jr. A Hockey Club is proud to announce Sun Life Financial as the Presenting sponsor of the 2017 Western Canada Cup. The tournament runs April 29th – May 7th at the South Okanagan Events Centre.

Director of Player Development & Corporate Sales David Michaud is excited about the partnership, “Sun Life Financial has a long history of partnering with some of the premier names in Canadian sports like the Toronto Maple Leafs, Montreal Canadiens, and the Canadian Football League. We’re honoured that they think enough of the job we’re doing here in Penticton to want to partner with us, and help in our objective of making the 2017 Western Canada Cup the best one to date.”
The Official Western Canada Cup event logo is now inclusive of the Sun Life Financial trademark. The logo is based on the classic shield and banner motif, and reflects the four leagues through use of the four stars in the banner.

“We are so proud to have the opportunity to support such a well-known event, especially at a local level,” said Jason Schnitzler, Sun Life Financial Centre Manager.

“Many of our advisors across the company have deep roots in the hockey world, and to be able give something back is very humbling. We are looking forward to our partnership, and being part of the 2017 Western Canada Cup!”

About Sun Life Financial:

Sun Life Financial is a Canadian operated business that was founded more than 150 years, and they are an industry leader in wealth solutions, with a client base of millions of individuals and thousands of companies across the country.

Sun Life Financial advisors form the largest dedicated life, health and investment services network in Canada.  They have nearly 4,000 advisors in more than 1,200 communities across the country.

About the Western Canada Cup:

The Western Canada Cup features the four western league champions (BC, Alberta, Saskatchewan and Manitoba) and the host Penticton Vees. The Western Canada Cup Champion and the runner-up will both represent western Canada at the RBC Cup National Junior A Championship in Cobourg, Ontario.


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